This article was contributed by Alain Parcan, Director of Marketing at Market Hardware, Inc.
Have you ever visited a website and been so disappointed by its functionality that you immediately moved on? What if your website is similarly “turning off” your website visitors right now?
It’s easy for business owners to get caught up in the excitement of publishing their website. Unsurprisingly, it’s also easy for that excitement to cloud judgment. So if you launched a new website in the last few years, hopefully you took the time to avoid some of the common website pitfalls.
Here are the five most common website mistakes to avoid at all costs:
- It’s not mobile friendly. More than half of the people visiting your website are doing so from their phones, and they expect to find a clean, easy-to-navigate version of your site. Visitors won’t scroll through a gallery of distorted images, and they definitely won’t dig through your website trying to find a phone number or contact form. Google will also penalize websites that are not mobile optimized.
- It loads slowly. According to a KISSmetrics report, nearly 50 percent of consumers expect a web page to load in under two seconds. Our attention spans are shortening. If you don’t want people to leave your site, be sure to optimize for load speed.
- It bombards users with pop-ups. Keep the reading experience as simple as possible. Use pop-ups in moderation, and only use calls-to-action that delight. Don’t guilt your site visitors into taking action.
- It features auto-playing video content. If someone is viewing your page in a quiet room and a video suddenly starts playing at full volume, chances are good that they’ll leave your page faster than they arrived. Let your visitors decide whether or not to play video content.
- It’s missing the most basic information. Nothing frustrates a website visitor more than wanting to call a business but not being able to find a simple phone number. Make it as easy as possible for visitors to find your contact information and get in touch with you.
There are endless articles online detailing the features you should add to your website, but avoiding the pitfalls listed above could be even more important. Poor user experience can lead to low conversion rates, low rankings on Google, and high page abandonment rates.
If you’re concerned that your website may be guilty of some of these errors, put yourself in a potential customer’s shoes. Would you like your website enough that you’d call your business? If you’re still not sure and would like an expert opinion, feel free to contact Market Hardware at email@example.com.
Alain Parcan, Director of Marketing for Market Hardware, Inc., contributed this article. Alain brings nearly 10 years of experience in educating businesses so they can market themselves more effectively. Market Hardware helps small businesses compete on the web with strategic web marketing campaigns. You can reach Alain’s team at 888-381-6925.