With our website relaunch, we’ve also redesigned our online profiles specifically for the web. These online profiles are optimized to perform better in modern search environments.
Introducing Structured Content
The way homeowners search for home service providers has evolved. Web traffic largely comes from mobile devices, and many people now use search engines and AI tools to research companies and services.
To support this shift, we’ve updated our online profiles to use structured content. This gives the profiles a more modern appearance and displays information in a format that is easily scannable by humans and machines.
What Isn’t Changing
Our print profiles! These updates apply only to online profiles.
The main sections of your online profile are not changing. Each profile will still include the following sections:
- Services Offered
- Services Not Offered
- Warranty
- Company History
- Distinctions
- Employee Information
- Additional Information
- Minimum Job
What Is Changing
- Online profiles are no longer space limited!
- We’re adding room for more information. Online profiles will now also display:
- Availability (e.g., Emergency 24/7, same-day service, weekend service)
- Satisfaction Guarantee
- Free Estimates
- Fee Structure
- Promotional Content (Ongoing promotions or discounts you routinely offer)
- Most online profile content will now be displayed in list form.
- If your company appears in multiple service categories, your online profiles can display different information for services offered and not offered, warranty, minimum job, estimate details, and satisfaction guarantee. All other data displayed will be the same for your company’s profiles across all service categories.
Need to make changes to your existing online profile(s)? Let us know via this form.
Are you brand-new to Best Pick Reports? Welcome! Please access your EverConnect portal account to send us the information we need to create your profile(s).
Bottom Line
- The changes we’ve made to the online profiles improve search visibility, AI discovery, homeowner clarity, and lead quality.
- Your print profile(s) and online profile(s) can be updated independently of each other, with online updates being available at any time during the year.
Have Questions?
We’re here to help! Reach out to your Account Manager or contact our Help Desk via email at [email protected] or phone at 877-906-7575.